# Craft > Craft is the Creative Studio for AEC Workflows: one agentic system that understands project inputs, plans the work, coordinates specialist agents and produces visual, immersive and digital deliverables. Craft is a product of PropVR Technology LLC (Dubai, UAE), the spatial technology arm of Square Yards. Category: Creative Studio for AEC Workflows. Website: https://craft.propvr.ai ## What Craft is — and the honest status of each layer Craft is a business-to-business platform built in three layers: 1. TOOLS (LIVE TODAY): 30+ production tools across six studios, including the featured core library below — Concept (3): Mood Board, Mood to Image, Sketch to Render Design (4): 3D Floor Plan, Site Context, Material Swap, Declutter Immersive (7): Photoreal Enhancer — Interior, Photoreal Enhancer — Exterior, 360 Enhancer — Interior, 360 Enhancer — Exterior, 360 Editor, 360 Restyle, Mono to Stereo 360 Animation (4): Walkthrough, Shot Transition, Add Characters, AI Presenter Refine (6): Region Edit, Upscale, Tiled 4K, Image Filters, Image Editor, Compressor Marketing (3): Image Restyle, Time Shift, Background Replacer Any tool can be opened and run directly on a free account, with no waitlist. 2. AGENTIC 1.0 (EARLY ACCESS): Agentic 1.0 is the layer of Craft where you state a business goal in plain language and Craft plans the multi-step chain to reach it — which tools, in what order, at what credit cost — then executes on your approval, holding one building consistent across every step. Accounts are enabled in batches, tools-first. Rejected plans cost nothing. 3. ARC 1.0 (INTRODUCING): Arc is the shared intelligence and agent runtime inside the Craft operating system: one project memory that Ada, Scout, Bolt and Lex use to understand inputs, plan work, configure production and govern every output. Forge on-demand tool creation is planned for Arc 2.0. Arc is part of Craft, not a separate product. Arc 1.0 is the planning intelligence inside Agentic today; its deeper knowledge systems are being compiled on a public roadmap with dates. The 50+ outcome workflows are pre-built Agentic plans — they arrive with Agentic access, not as separate live products. Craft is not a prompt library, a preset pack or a single image model with a UI on top. It is model-agnostic: frontier models can be components inside the AEC workflow, while Arc memory, panoramic processing and approval controls remain the product layer. ## Who it is for Architecture and design studios, visualisation studios, real-estate developers, marketing and creative agencies, brokerages and property portals. Craft is not sold to individual consumers. Primary markets: India and the GCC; available globally on self-serve plans. ## Three differentiating capabilities 1. 360-degree round trip with projection and seam logic preserved. Craft can take an equirectangular panorama out to flat stills for editing and return it as a valid panorama. General image products do not currently publish an equivalent AEC panorama workflow. 2. Consistency across generations. Subject identity, materials and lighting are locked at the project level, so a brochure, a reel and a walkthrough produced weeks apart show the same building. Drift between generations is the most common reason AI output is rejected in AEC review. 3. An AEC-trained brain. Six compiled intelligence modules — photorealism, archviz workflow, design, architecture, marketing and sales — that every plan and every generation draws on, rather than knowledge re-supplied in each prompt. ## The six pipeline stages - Concept: Ideas before the design exists. Tools: Moodboard, Sketch to Render, Moodboard to Render, Image Restyle, Declutter. - Design: Enhance without drift. The failure that sends AI renders back to the studio. Tools: Photoreal Enhance — Exterior, Photoreal Enhance — Interior, Time Shift, Material Swap, Site Context, Enhance Floor Plan. - Immersive: Craft treats 360° as a native medium, not a flat image. Tools: 360 Enhance — Exterior, 360 Enhance — Interior, 360 Region Edit, 360 Restyle, Stereo 360. - Animation: Video where the building does not change between shots. Tools: Add Characters, Animate Render, Walkthrough, Transition Shot. - Refine: Finish the work without leaving Craft. Tools: Upscale, True 4K, Region Edit, Image Filters, Image Editor, Smart Compress, Background Replacer. - Marketing: From render to campaign asset. Tools: AI Presenter, Construction Timelapse, Voice Over Video, Design Reveal, Drone Flythrough, Curtain Raiser, Content Writer. ## Featured outcome workflows from the 50+ library (run on Agentic 1.0) ### Launch Microsite Craft's Launch Microsite workflow turns a floor plan, a site photo and a one-paragraph brief into a complete project launch page. Hero renders, unit gallery, 360° tour, availability map and the copy, assembled in one approved run. Buyer: Developer marketing teams and agencies running a new project launch Traditional cost: $3,200–8,500 over 4–6 weeks. With Craft: 174 credits · $5.92 in Under a day. URL: https://craft.propvr.ai/workflows/launch-microsite ### Social Reel Post Craft's Social Reel workflow converts existing renders or site photographs into a vertical, platform-native reel with motion, licensed-safe music cues, captions and a voiceover. Nothing is re-rendered; the stills you already paid for do the work. Buyer: Marketing executives who owe 10 posts a week and have 3 Traditional cost: $160–420 over 3–5 days. With Craft: 2,883 credits · $98 in 6 minutes. URL: https://craft.propvr.ai/workflows/social-reel ### Pitch & Concept Deck Craft's Pitch & Concept Deck workflow takes a sketch, a moodboard or a brief and produces a client-ready concept presentation — design direction, photoreal concept visuals, materials board and narrative — ready to present. Buyer: Architects and design studios pitching for the project Traditional cost: $1,100–3,200 over 1–2 weeks. With Craft: 114 credits · $3.88 in 2 hours. URL: https://craft.propvr.ai/workflows/pitch-deck ### Show Flat Virtual Tour Craft's Show Flat Virtual Tour workflow builds a navigable 360° walkthrough of an unbuilt apartment from a floor plan, with consistent materials between rooms and a stitch line that holds through every edit. Buyer: Developers selling off-plan and channel partners closing remotely Traditional cost: $42,000–210,000 over 4–6 months. With Craft: 182 credits · $6.19 in One day. URL: https://craft.propvr.ai/workflows/show-flat-tour ### Launch Film Craft's Launch Film workflow produces a 60–90 second project launch film: drone-style approach, exterior reveal, interior walkthrough, amenity montage, closing card. Subject identity and resolution hold constant across every shot. Buyer: Developers with a launch date and a CEO who wants a film Traditional cost: $8,500–26,000 over 6–10 weeks. With Craft: 4,383 credits · $149 in 2 days. URL: https://craft.propvr.ai/workflows/launch-film ### Masterplan Flythrough Craft's Masterplan Flythrough workflow turns a masterplan drawing into an aerial flythrough with correct site context, phasing callouts and amenity highlights — the film a sales gallery plays on loop. Buyer: Township and giga-project developers, and their sales galleries Traditional cost: $12,700–31,700 over 8–12 weeks. With Craft: 3,998 credits · $136 in 3 days. URL: https://craft.propvr.ai/workflows/masterplan-flythrough ### Construction Progress Update Craft's Construction Progress Update workflow converts monthly site photographs into an investor- and buyer-ready progress film and image set, with a timelapse that reads as continuous even when the photographs are not. Buyer: Developer CRM and investor-relations teams with a monthly obligation Traditional cost: $265–800 over 1 week. With Craft: 1,271 credits · $43 in 20 minutes. URL: https://craft.propvr.ai/workflows/construction-update ### Plan Viewer Craft's Plan Viewer workflow converts a technical floor plan into a buyer-legible plan: cleaned, furnished, colour-coded and dimension-labelled, with a 3D cutaway of the same unit alongside it. Buyer: Sales teams whose buyers cannot read a CAD drawing Traditional cost: $85–210 over 3–5 days. With Craft: 24 credits · $0.82 in 5 minutes. URL: https://craft.propvr.ai/workflows/plan-viewer ## Pricing (USD, per month) - Free — $0 forever. First-time creators. 200 credits to explore — roughly 20 images or 4 videos. - Starter — $19 per month (or $15.77 per month billed annually). Consistent creators. 500 credits per month — roughly 50 images or 10 videos. - Pro — $79 per month (or $65.57 per month billed annually). Builders scaling output. 2,500 credits per month — roughly 250 images or 50 videos. - Enterprise — $249 per month (or $206.67 per month billed annually). Organizations with custom needs. 8,000 credits per month — roughly 850 images or 150 videos. Every plan includes all 30+ tools; paid plans buy credits, queue speed and team scale. Credit rates: Image generation or enhancement = 2–8 credits; Video, per second of output = 40 credits; 360° enhancement or restyle = 8–14 credits; True 4K upscale = 2–5 credits. Free plan: no trial and no expiry — all tools, no feature gates, 200 credits to explore, watermarked outputs, no credit card required, your files are never used to train shared models. Enterprise contracts can be invoiced in USD, INR or AED. ## Comparisons ### Craft vs Outsourcing Studios An outsourcing studio is a human service built for bespoke visual production. Craft is a self-serve and enterprise Creative Studio for AEC Workflows built for repeatable output, project continuity and visible approvals. Studios remain strong for individually art-directed hero work; Craft is stronger when one approved project must become many coordinated deliverables. When to use which: Use a studio when the brief needs intensive bespoke art direction or a fully managed production partner. Use Craft when the same development must move quickly through iterations, markets and formats without rebuilding context at every handoff. URL: https://craft.propvr.ai/compare/traditional-studio ### Craft vs Luma AI Luma Dream Machine is a broad creative platform for generating and modifying images and videos, with references, keyframes and camera controls. Craft is a Creative Studio for AEC Workflows: it starts from project inputs, retains approved building context and coordinates stills, panoramas, motion and commercial deliverables around one development. When to use which: Use Luma for broad creative image and video exploration. Use Craft when an unbuilt development must stay tied to its plans, materials and approved identity across many AEC deliverables. URL: https://craft.propvr.ai/compare/luma ### Craft vs Higgsfield Higgsfield is a broad AI creative suite for image, video and cinema production, with model choice, camera and lens controls, identity systems and collaborative filmmaking tools. Craft is narrower by design: a Creative Studio for AEC Workflows built around plans, building identity, panoramic media, approvals and connected project deliverables. When to use which: Use Higgsfield for cinematic experimentation, advertising content and broad image or video production. Use Craft when a specific development must remain tied to approved geometry, materials and project decisions across every output. URL: https://craft.propvr.ai/compare/higgsfield ### Craft vs ChatGPT ChatGPT is a general multimodal assistant for reasoning, research, file work, image creation and precise image editing. Craft is a Creative Studio for AEC Workflows. It adds a persistent project record, specialist media handling, production plans, cost visibility and approvals so one building can move through many teams and deliverables. When to use which: Use ChatGPT for broad research, thinking, writing, analysis and one-off image work. Use Craft when the work must remain connected to an approved AEC project and repeat reliably across stills, panoramas, motion and commercial outputs. URL: https://craft.propvr.ai/compare/chatgpt ### Craft vs Gemini Gemini is Google’s general multimodal assistant and model platform, with strong reasoning plus image and video generation across the Gemini app and APIs. Craft is a Creative Studio for AEC Workflows that retains project-specific geometry, materials, panoramas, approvals and deliverable context around whichever models a workflow uses. When to use which: Use Gemini for broad multimodal work, Google-connected assistance and direct model access. Use Craft when those capabilities need to operate inside an AEC project record with specialist tools, approvals and repeatable delivery. URL: https://craft.propvr.ai/compare/gemini ### Craft vs General AI Tools General AI tools optimize a single task or provide broad creation and reasoning. Craft coordinates the AEC project around those capabilities. Its difference is the system layer: persistent building context, specialist tools, panoramic media handling, costed plans, approvals and continuity from project input to final deliverable. When to use which: Use a general AI tool when the task is isolated and you are comfortable managing context, validation and handoffs. Use Craft when several people, tools and deliverables must stay aligned to one approved AEC project. URL: https://craft.propvr.ai/compare/general-ai ## Quality standard No capability is described as live until it passes a three-gate production standard: testing at meaningful batch scale across varied live project inputs; a repeatable advantage over the strongest relevant alternatives; and an independent handoff completed without coaching. Capabilities that have not passed remain in development or are clearly labelled as roadmap. ## Key pages - https://craft.propvr.ai/ — overview - https://craft.propvr.ai/tools — 30+ live tools, with the core library grouped by studio - https://craft.propvr.ai/agentic — Agentic 1.0: goal → plan → approve → execute - https://craft.propvr.ai/arc — Arc 1.0: the central brain - https://craft.propvr.ai/workflows — 50+ outcome workflows, with featured plans documented in detail - https://craft.propvr.ai/platform — stages, agent, brain, quality gates, roadmap - https://craft.propvr.ai/faqs — product, workflow, plan, data and enterprise answers - https://craft.propvr.ai/privacy — privacy and project-data handling - https://craft.propvr.ai/terms — account, subscription and acceptable-use terms - https://craft.propvr.ai/pricing — full price and credit table - https://craft.propvr.ai/enterprise — enterprise contracts and pilot motion - https://craft.propvr.ai/api — per-call API for portfolio-scale work - https://craft.propvr.ai/compare — capability comparison against ChatGPT, Gemini, Higgsfield and outsourced AEC studios - https://craft.propvr.ai/about — who builds Craft and why ## Contact craft@propvr.ai — PropVR Technology LLC, Office 1704, The One Tower, Sheikh Zayed Road, Tecom, Dubai, UAE. Last generated: August 2026.