Craft vs Gemini
Gemini is Google’s general multimodal assistant and model platform, with strong reasoning plus image and video generation across the Gemini app and APIs. Craft is a Creative Studio for AEC Workflows that retains project-specific geometry, materials, panoramas, approvals and deliverable context around whichever models a workflow uses.
The detail
Gemini combines broad assistant capabilities with Google’s image and video models. Current official material includes conversational image and video creation, editing, identity preservation and high-resolution Veo output. It is a powerful general platform, not simply a chatbot.
Craft’s value is not a claim that the underlying model is weaker or stronger. The value is the project system around it: AEC inputs, Arc memory, specialist panoramic handling, production parameters, human approval and outputs that remain connected to the same building.
When to use which
Use Gemini for broad multimodal work, Google-connected assistance and direct model access. Use Craft when those capabilities need to operate inside an AEC project record with specialist tools, approvals and repeatable delivery.
Side by side
- Primary role
A general multimodal assistant and model platform
Creative Studio for AEC Workflows
- Media
Image and video creation, editing and API access
AEC stills, true 4K, panoramas, motion and commercial workflow outputs
- Context
Conversation, files and connected Google services
A persistent AEC project record shared across roles and outputs
- Governance
The team assembles its production and approval process
Plans, costs, approval gates and specialist agents are part of the workflow
Reviewed 18 August 2026 against official product pages.
Product names are trademarks of their respective owners.
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