Moodboard
Fix the design language before a render exists
Six stages. One agent.
One brain trained
on AEC.
A single stated goal can cross five stages without you touching a tool.
STATED GOAL
In one sentence, in plain language.
ATTACHED
plan.dwgrender.pngunits.xlsx
CCraft agentORCHESTRATING
SIX STAGES
01Conceptrunning
02Design· · ·
03Immersive· · ·
04Animation· · ·
05Refine· · ·
06Marketing· · ·
OUTPUTS01 / 06
SKETCH TO RENDERMOODBOARD
IMAGE RESTYLEHow it worksThe agent is the product.
The agent is the product.
The tools are how it executes.
WORKFLOW · RUN VIEW01 STATE THE OUTCOME
01User briefone sentence + your filesINPUT
02Craft agentroutes the goal to the right chainROUTING
03Workflow planevery step, with its credit costAPPROVAL
04Toolsidentity and materials locked across the setEXECUTING
05Outputthe outcome, not a folder of draftsDELIVERED
The pipelineEvery tool, and
Every tool, and
what each stage is allowed to do
The important line runs between Concept and Design. Before it, invention is on. After it, invention is off and only realism is added.
Ideas before the design exists.
Sketch to Render
Hand drawing or CAD massing → photoreal exterior
Moodboard to Render
Carry a reference direction into a built visual
Image Restyle
Re-skin an existing visual into a new direction
Declutter
Strip a scene back to the architecture
Prefer to scan the whole library at once? The tools index lists every tool by studio with its output type. What you buy is the 50+ outcome workflows the agent assembles from them.
The Brain
Arc: one kernel, not one model
Craft works with any frontier model — no single model is the advantage. Arc is: the kernel underneath, six compiled intelligence modules behind every plan and every generation. Photorealism, archviz workflow, design, architecture, marketing and sales.
ArcONE KERNELSIX MODULES · COMPOUNDING
SIX COMPILED MODULES
Hover a module to see how Arc compiles domain intelligence into every plan and generation.
Arc compounds: every input and output run through Craft recalibrates the modules. Model access can be bought. A calibrated project record cannot.
Quality standard
Nothing ships until it survives real production
Every tool clears three gates before release: real project testing at scale, a clear win over the best alternative, and an independent handoff. Miss one and it stays in development.
RAW OUTPUT · BATCH01
Production batch
Run across varied live-project inputs — client renders, CAD exports, plans, panoramas and site photography — at meaningful batch scale. We measure consistency, recovery and approval readiness, not one showcase result.
LIKE-FOR-LIKE TEST02
Earns its place
Like-for-like outputs are compared with the strongest relevant models and specialist tools. Craft ships only when it creates a repeatable AEC advantage in quality, control or production time.
APPROVED · HANDOFF03
Independent handoff
A teammate outside the build group completes a real workflow without coaching. If the path is unclear, we improve the interface, defaults and guidance before release.
Roadmap
We sell where Craft is going, not only what it does today
Nothing here is presented as live until it has passed all three quality gates.
NOWFUTURE
Tools + Agent
Six stages, the full tool surface, and a chat agent that routes a stated goal to the right chain, proposes a plan and executes on approval.
FAQ / DIRECT ANSWERS
Platform questions
Model routing, consistency controls, quality gates and what is still on the roadmap.
Which AI models does Craft use?
Craft is model-agnostic and routes supported production steps to the model suited to the task. No single foundation model defines the product; the Craft layer is Arc project memory, AEC-specific workflow logic, panoramic processing, consistency controls, cost planning and approval gates.
How does Craft keep a building consistent across images and video?
Craft locks subject identity, materials and lighting at the project level rather than the generation level. Once a façade is established, every subsequent still, panorama and video shot in that project inherits it — which is why a brochure, a reel and a walkthrough produced weeks apart still show the same building.
How does Craft decide whether an AI capability is ready for AEC production?
Craft uses a three-gate release standard: production-scale testing across varied live project inputs, a repeatable advantage over the strongest relevant alternatives, and an independent handoff completed without coaching. Capabilities that miss a gate remain in development or are clearly labelled as roadmap.
Does Craft have plugins for Revit, 3ds Max or AutoCAD?
Native AEC plugins are on the integration roadmap rather than available today. The planned beta begins with Revit and 3ds Max, followed by AutoCAD, Unreal Engine and SketchUp; enterprise teams can join the beta list while API pilots are scoped separately.
How is the Craft platform different from the Craft API?
The Craft platform is the interactive workspace where teams run tools, manage projects and approve Agentic plans. The Craft API is a commercial-pilot integration surface for platforms and enterprises that need to submit portfolio-scale batches, receive asset-level results and handle exceptions inside their own systems.
Run your own project through it
Start on the free plan — no card, no countdown. Bring a real floor plan and a real deadline.