Credit pack
100
credits
AED 30one-time
AED 1 = 3.3 credits
Quick top-up for any plan
Pricing the AEC workflow OS
Price the workflow, not another seat.
Start free and keep every tool. Paid plans buy credits, queue speed and team scale — never a feature you were locked out of. Compare Craft with the studios, rendering cycles and animation vendors your team already commissions.
Free plan, no card / All tools on every plan / Transparent credit model
INDUSTRY BENCHMARK / 2026
What teams commission today
Published market ranges. Actual quotes vary with modelling, resolution, revisions and turnaround.
| Deliverable | Middle East market | Craft usage |
|---|---|---|
| Professional interior still | AED 2k–5k | 7 credits · +2–5 credits for true 4K |
| Professional exterior still | AED 2.5k–8k | 7 credits · +2–5 credits for true 4K |
| 60-second walkthrough | AED 10k–25k | 2,400 credits · 40 credits / second |
| Rendered 360° / VR tour | Custom scope | 15 credits / panorama |
ONE LAUNCH SCENARIO
10 stills + 6 panoramas + 60s film + microsite
10 marketing-grade stills, one 60-second walkthrough and a rendered 360° tour.
TRADITIONAL RANGEAED 44k–AED 142k+multiple vendors · weeks of coordination
CRAFT SOFTWARE ALLOCATION≈ AED 300 at Pro rates≈ 2,584 credits · a full Pro month, before revisions
Comparison assumes approved architectural inputs and measures the production work Craft can execute. It does not include original architecture, bespoke 3D modelling or optional human creative services. Credit economics remain subject to final production-cost validation. Sources: India professional ranges, Dubai CGI guide, published US animation rate.
No opaque credits
What a credit costs
An unexplained balance is a support ticket and a lost deal. Here is the whole rate card.
| Generation | Credits | Notes |
|---|---|---|
| Image generation or enhancement | 2–8 | model dependent; ~5 on the default mix |
| Video, per second of output | 40 | a 5-second clip is 200; length sets the price, not clip count |
| 360° enhancement or restyle | 8–14 | per panorama, stitch line preserved |
| True 4K upscale | 2–5 | per image, resolution tier dependent |
Real numbers
What each workflow costs to run
Against what the same deliverable costs today. These are the numbers for a CFO.
| Workflow | Costs today | Turnaround | Credits | Run cost | Craft time | Cheaper by |
|---|---|---|---|---|---|---|
| Plan Viewer | $85–210 | 3–5 days | 24 | $0.82 | 5 minutes | 100–260× |
| Pitch & Concept Deck | $1,100–3,200 | 1–2 weeks | 114 | $3.88 | 2 hours | 270–820× |
| Launch Microsite | $3,200–8,500 | 4–6 weeks | 174 | $5.92 | Under a day | 540–1,430× |
| Show Flat Virtual Tour | $42,000–210,000 | 4–6 months | 182 | $6.19 | One day | 6,840–34,200× |
| Construction Progress Updateincludes 30s of video | $265–800 | 1 week | 1,271 | $43 | 20 minutes | 6–18× |
| Social Reel Postincludes 72s of video | $160–420 | 3–5 days | 2,883 | $98 | 6 minutes | 2–4× |
| Masterplan Flythroughincludes 96s of video | $12,700–31,700 | 8–12 weeks | 3,998 | $136 | 3 days | 93–230× |
| Launch Filmincludes 106s of video | $8,500–26,000 | 6–10 weeks | 4,383 | $149 | 2 days | 57–180× |
Comparison costs are Indian and GCC market benchmarks for equivalent outsourced deliverables, August 2026, converted to USD for comparison. Credit figures are one typical run costed step by step against the tool catalog; complex projects and revision rounds cost more. Run cost is quoted at a blended $0.034 a credit — your own rate depends on your plan — and rupee amounts are approximate, converted for readability. Stripe Checkout may show your local currency when Adaptive Pricing is available. Video is billed at 40 credits per second of output, so runtime, not clip count, sets the price of anything with motion in it.
Free plan
Start free. No card, no countdown.
The Free plan is not a trial that expires — it is an account with 200 credits and every tool unlocked. Outputs carry a watermark, which is the only thing separating it from a paid plan. Upgrade when the watermark starts costing you more than the subscription.
- All tools, no feature gates
- 200 credits to explore
- Watermarked outputs
- No credit card required
- Your files are never used to train shared models
FAQ / DIRECT ANSWERS
Pricing questions
Credits, the free plan, plan changes and how enterprise or API volume is quoted.
How much does Craft cost?
Craft is free to start, then $19 a month for Starter, $79 for Pro and $249 for Enterprise. Annual billing takes roughly 17% off the monthly rate and adds credits on top. Every plan includes all tools — you are paying for credits, queue speed and team scale, not for features.
Is there a free plan?
Yes. The Free plan gives you 200 credits and every tool, with watermarked outputs and one workspace. It does not expire and does not need a credit card. There is no separate free trial — the Free plan replaced it.
What is a credit and how many do I need?
One credit is the unit of generation. An image costs roughly 2–8 credits depending on the model, a 360° enhancement 8–14 and a True 4K upscale 2–5. Video is priced by length rather than by clip — 40 credits per second of output, so a 5-second clip is 200 credits and a minute of finished film is 2,400. In practice Pro’s 2,500 credits a month is about 250 images, or roughly a minute of video, or any mix of the two.
What happens when I run out of credits?
You can top up with a credit pack at any time, or upgrade to a higher tier — you pay the full new plan price and receive the full credit allotment for that plan. Nothing is deleted and no work in progress is lost.
Do unused credits roll over?
Subscription credits reset each billing period. Credit packs you buy on top do not expire with the cycle.
Do I own what Craft generates?
Yes on every paid plan — Starter, Pro and Enterprise include a commercial licence to the outputs. Free-plan outputs are watermarked and are not licensed for commercial publication until you upgrade.
Can I change or cancel my plan?
Yes. Upgrades and downgrades take effect immediately — you are charged the full price of the new plan (we do not credit unused time on your current plan), and you receive the full monthly credit allotment for that plan. Cancel anytime from billing settings (by default at the end of the current period).
Do you price in INR or AED?
Yes. You can subscribe in USD or your local currency.
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