A 60–90 second launch film, with one consistent building
Craft's Launch Film workflow produces a 60–90 second project launch film: drone-style approach, exterior reveal, interior walkthrough, amenity montage, closing card. Subject identity and resolution hold constant across every shot.
Today
$8,500–26,000
6–10 weeks
CGI house, storyboard rounds, render farm, music licensing
With Craft
4,383 credits · $149
2 days
Inside a Craft subscription. No per-format re-quote, no change order on a revision.
How Craft produces this
The plan the agent proposes. You approve or edit it before a credit is spent.
You upload
- Floor plans and masterplan
- Existing renders if any
- Positioning line and CTA
- Language for voiceover
You get back
- 60–90s master film
- 30s and 15s cutdowns
- 9:16 social cut
- Voiceover and caption files
- 1
Storyboard to the real-estate video grammar in the brain
- 2
Generate the drone-style approach and site reveal
- 3
Animate the exterior with the façade identity locked
- 4
Walk through the interiors at consistent resolution and material
- 5
Insert transition shots so no cut is hard
- 6
Add characters at human scale for life and proportion
- 7
Score, voiceover, title cards and closing CTA
Launch Film: common questions
Inputs, delivery, cost and approval details for the Launch Film workflow.
Why do AI-generated property videos usually look wrong?
Because the building changes between shots. Most video models regenerate the subject each clip, so the façade, the material and the light drift — and an architect notices in two seconds. Craft locks subject identity and resolution across the whole shot list, which is what makes a launch film usable rather than a showreel curiosity.
How much does an AI launch film cost compared to a CGI house?
A CGI-produced launch film runs $8,500–26,000 over six to ten weeks. The same film in Craft is about 4,383 credits — roughly $149 — and two days, and the cutdowns for social come out of the same timeline instead of being quoted separately.
Run Launch Film on your own project
Free plan, work email, no card. Bring the actual floor plan and the actual deadline.