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Concept workflow

A concept deck that looks like a $5,000 pitch, before the meeting

Craft's Pitch & Concept Deck workflow takes a sketch, a moodboard or a brief and produces a client-ready concept presentation — design direction, photoreal concept visuals, materials board and narrative — ready to present.

Runs on Agentic 1.0 · early access
See it run live

Today

$1,100–3,200

1–2 weeks

unpaid pitch work — pure cost until you win

With Craft

114 credits · $3.88

2 hours

Inside a Craft subscription. No per-format re-quote, no change order on a revision.

The chain

How Craft produces this

The plan the agent proposes. You approve or edit it before a credit is spent.

You upload

  • Hand sketch, CAD massing or reference moodboard
  • Client brief
  • Site context or address

You get back

  • Concept deck (PPTX + PDF)
  • 10–15 concept visuals
  • Materials board
  • Written design narrative
  1. 1

    Build a moodboard that fixes the design language before any render exists

  2. 2

    Convert sketch or massing to photoreal concept exteriors

  3. 3

    Place the building in real site context with correct sun path

  4. 4

    Generate three interior directions from the same moodboard

  5. 5

    Compose the materials and finishes board

  6. 6

    Write the narrative — concept, response to brief, differentiators

FAQ / DIRECT ANSWERS

Pitch & Concept Deck: common questions

Inputs, delivery, cost and approval details for the Pitch & Concept Deck workflow.

Can Craft turn a hand sketch into a photorealistic render?

Yes. The Sketch to Render tool reads a hand drawing or CAD massing and produces a photoreal exterior, with controlled hallucination at the concept stage — Craft is deliberately allowed to invent detail here, and deliberately not allowed to at the design stage.

Is the output editable in PowerPoint?

Decks export as native PPTX alongside PDF, so your team can re-order slides, swap a visual or drop in commercial terms before presenting.

Run Pitch & Concept Deck on your own project

Free plan, work email, no card. Bring the actual floor plan and the actual deadline.

Book a demo