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Craft

Creative Studio forAEC Workflows

Bring the plans, the renders, the brief and the inventory sheet. Craft runs the workflow, deploys agents and generates deliverables.

Watch one workflow runExplore Arc
LIVE PROJECT / MARINA RESIDENCESMEDIA ENGINE ONLINE
Photoreal final frame of a waterfront residential development
SOURCE / MASSING
CRAFT / FINAL FRAME
MOTION / RESOLUTION HELD
GEOMETRY LOCKEDDETAIL 4KOUTPUTS 06
Sketch to RenderIdentity LockTiled 4K360° NativeWalkthrough
FROM INTENT TO EXECUTION

Describe the outcome.Review the workflowbefore it runs.

One business goal becomes a readable production plan: inputs, agents, parameters, cost and approval gates included.

Your brief

Launch Tower B by Thursday.

Gulf audience · EN / AR · 4 inputs · 1 deadline

Arc / live plan00:00.00
Craft output

High-quality renders, animations, 360° views and marketing assets.

Tower exterior render
Interior render
Campaign still
Night exterior render
Daylight exterior render
Arc project memory visualization
Panorama view360°
All outputs
ONE PROJECT, MANY TOOLS

Watch Tower B move throughThe right tools, in the right order.

Marina Heights stays active throughout this flow. Every tool shows only the project asset it receives, what Arc carries forward and the resulting output. Every tool, with a preview of what it does, is in the product dashboard.

ACTIVE PROJECTMARINA HEIGHTS / TOWER B

PROJECT MEMORY / MH-042

Every tool reads the same geometry, material library, brand rules and approval history.
SOURCETower B files
IDENTITYFaçade locked
INTERIORSMaterial library
IMMERSIVE360° master
MOTIONLaunch film
PACKAGECampaign ready
PRODUCTION TOOLSAUTO
TOWER B / EXTERIORMH-TB-EXT-01 / ARC CONTEXT ON
PROJECT ASSETMH-TB-EXT-01
Approved daylight render of Marina Heights Tower B
PROJECT INPUT
Photoreal daylight final of the same waterfront residential development
APPROVED OUTPUT
SKETCH TO RENDER

Tower B massing becomes the project’s first approved campaign frame.

INPUT
Tower B wireframe
OUTPUT
Daylight hero master
PROJECT MEMORY
MASSING · CAMERA · FAÇADE GRID
CAMERA HELD · MASSING HELD · MATERIAL PASS ADDED
WHY CRAFT

Why use Craft instead ofChatGPT, Gemini orHiggsfield?

All three generate well. None of them knows that the tower in image six has to be the tower from image one, or that your team already signed off the façade.

CHATGPT + GEMINI

General AI assistants

Strong for research, ideation, analysis and one-off image creation.

Context supplied manually
HIGGSFIELD

Creative media suite

Strong for cinematic image and video creation, motion control and broad model access.

Not built around approved building geometry
Approved daylight render output
Architectural wireframe source
CRAFTSKETCHRENDER

Creative Studio for
AEC Workflows

Built for AEC work. Remembers geometry, materials, brand and sign-off.

The short version: general AI to explore. Craft when the output has to match the building you already approved.

See the current capability comparison
THE ARC AGENT TEAM

Four agents today.One set of project facts.

Ada owns the outcome. Scout, Bolt and Lex make today’s specialist decisions from the same project memory; Forge is the Arc 2.0 roadmap role.

ARC / LIVE ORCHESTRATIONONE PROJECT MEMORY
HUMAN OUTCOME

“Launch Tower B for a Gulf audience by Thursday.”

AUTHORITY / HUMAN
MASTER AGENTORCHESTRATING

Ada

Owns the outcome

Owns the outcome, coordinates specialists and controls every approval gate.

READS + WRITES
GEOMETRYMATERIALSBRANDAPPROVALSCOST

  1. Scout

    Input & flow planner

    Understands the request, inventories project files and drafts the production sequence.

    OUTPUT4 inputs mapped

  2. Bolt

    Vision agent

    Reads geometry, materials and spatial relationships — including what must not change.

    OUTPUTidentity locked

  3. Lex

    Parameters agent

    Sets references, influence, resolution, model selection, cost and quality thresholds.

    OUTPUT274 credits scoped

  4. Forge

    Coding agent

    Will build, test and present a scoped tool when an approved workflow needs a capability that does not exist.

    OUTPUTArc 2.0 roadmap
PLAN READY FOR HUMAN GATEEvery step, its cost and its owner, before you approve.
OUTPUTS
6
CREDITS
274
GATES
2
INTEGRATIONS / COMING SOON

Craft is coming to the toolsyour team already works in.

Native AEC plugins are on the roadmap. The integration beta starts with Revit and 3ds Max, then expands to AutoCAD, Unreal Engine, SketchUp and Maya.

COMING SOON

AutoCAD

Send drawings and approved views into a governed Craft project.

COMING SOON

Revit

Carry model, sheet and project context into visual workflows.

COMING SOON

3ds Max

Move archviz scenes into enhancement, true 4K and motion passes.

COMING SOON

Unreal Engine

Connect real-time scenes to campaign and immersive outputs.

COMING SOON

SketchUp

Bring SketchUp models into visual and immersive workflows.

COMING SOON

Maya

Bring animation and scene data into visual and motion workflows.

MEDIA-NATIVE FOUNDATION

Four things generalimage models get wrong.

Panoramas stay panoramas, 4K is generated rather than stretched, motion holds its source resolution, and an edit stays inside the region you selected.

ENGINEERED FOR AEC MEDIA

Panoramic-native

Edit a 360° panorama and return it with projection and seam logic intact.

True 4K detail

Generate final detail at output resolution instead of stretching a smaller image.

Resolution-held motion

Animate approved architectural frames without treating resolution as disposable.

Region-locked editing

Change one selected area while the approved asset stays stable around it.

Continuous 360-degree equirectangular panorama of a Gulf penthouse
EQUIRECTANGULAR / LOCKEDSEAM + POLES PRESERVED
Panoramic-native

True panoramic media enhancement.

A 2:1 equirectangular image goes in. A 2:1 equirectangular image comes back — enhanced across the full field, with its seam and poles intact.

PANORAMIC-NATIVE · GEOMETRY-SAFE · FULL-FRAME
High-detail architectural interior showing stone, timber, textile and glazing fidelityENLARGEDCRAFT DETAIL
True 4K generation

Detail generated. Not stretched.

Craft rebuilds the image at output resolution, so stone grain, textile weave, foliage and glazing survive the zoom without generic-AI filler.

NATIVE DETAIL · MATERIAL FIDELITY · NO UPSCALE HALOS
PLAYINGFRAME INTEGRITY / LOCKED
SOURCE RESOLUTIONHELD
Resolution-held motion

Animate the frame. Keep the quality.

Turn an approved architectural frame into motion while holding source resolution and visual identity — without the softness, drift or façade changes.

SOURCE RESOLUTION HELD · IDENTITY LOCK · FRAME COHERENCE
Approved bedroom render before a selected-region material editThe same bedroom with only the selected bed throw changed to Craft blueAPPROVED FRAMEREGION EDIT
Region-locked editing

Change one thing. Hold everything else.

Select the exact area that needs to change. Craft confines the edit to that region while the approved camera, lighting, geometry and surrounding design stay stable.

SELECTED AREA ONLY · CAMERA HELD · SURROUNDINGS LOCKED
FORGE / ARC 2.0 ROADMAP

When the tool is missing,Craft will create it.

Forge is being designed to turn a missing step into a scoped, tested tool. It will remain sandboxed until your team approves it.

FORGE / TOOL BUILDTESTS 12/12
01spec availability-map from inventory.xlsx02bind unit_id → floorplate polygon03guard read project files · write preview only04test 12 passed · 0 geometry mismatches05await user approval before execution
Scoped tool ready

  1. Need detected

    Ada finds a missing capability in the approved plan.

  2. Tool specified

    Forge scopes inputs, outputs, permissions and tests.

  3. Code + tests

    The tool is built inside an isolated project environment.

  4. Human approval

    Your team sees what it will do before it can run.

  5. Workflow resumes

    The new tool becomes one governed step in the plan.

OUTCOMES, NOT TOOL-HOPPING

Five teams.Nobody re-briefs the project.

Design, immersive, marketing, sales and digital production all start from the same approved project instead of a fresh brief.

Explore all workflows
DESIGN

Client-ready direction

Sketch · moodboard · concept

IMMERSIVE

Navigable show flat

360° · stereo · web tour

CAMPAIGN

Every launch asset

Film · reel · brochure

DIGITAL

A live launch system

Microsite · map · inventory

VALUE BY STAKEHOLDER

One project system.A different advantage for every team.

Architects set the direction, developers run the launch, marketers cut it into campaigns and sales teams put buyers inside the unit.

Architects & designers

Win the room before the model is finished.

Move from sketch, moodboard or massing to a client-ready direction while the idea is still fluid.

  • Brief to concept direction
  • Sketch and massing to render
  • Material and region studies
  • Client-ready pitch assets
PRICE THE WORKFLOW

Compare Craft withthe line items already approved.

Compare one governed workflow with today’s studio, animation, adaptation and development costs.

CRAFT PLANS
STARTER

Consistent creators

AED 70approx. / month, billed monthly

500 credits / month

Subscribe
PRO · BEST VALUE

Builders scaling output

AED 290approx. / month, billed monthly

2,500 credits / month

Subscribe
ENTERPRISE

Organizations with custom needs

AED 915approx. / month, billed monthly

8,000 credits / month

Subscribe

Compare Craft with the studios, rendering cycles, animation vendors and development work already in your budget.

Open the full cost model
CUSTOMER ZERO

Built inside a realAEC production pipeline.

PropVR uses Craft for its own developer work across India and the GCC. The builders are also production users.

010+

production tools live

020+

outcome workflows

030+

panoramas in one reference batch

040

project memory across outputs

FAQ / DIRECT ANSWERS

Questions AEC teams ask before switching

Short, specific answers about where Craft fits, how it protects project detail and what is available today.

What is Craft?

Craft is an agentic operating system for architecture, engineering and construction workflows. It turns plans, renders, briefs and project data into governed production steps and finished visual, immersive, campaign and digital deliverables for AEC studios, developers and agencies.

Who is Craft built for?

Craft is built for architects, interior designers, real-estate developers, visualisation studios, marketing teams and sales organisations that need multiple assets from the same approved project. Individual creators can run tools directly, while larger teams can use shared projects, governed plans and enterprise pilots.

What can Craft produce from one AEC project?

Craft can turn plans, sketches, approved renders, panoramas, briefs and inventory data into stills, 360° tours, walkthroughs, campaign variants, launch films, brochures and digital experiences. Arc keeps the building, materials, brand and approvals connected as the project moves between formats.

How is Craft different from general AI image and video tools?

General AI tools focus on creating an individual result, while Craft focuses on retaining an AEC project across a production workflow. Craft adds project memory, panorama-native processing, AEC-specific quality controls, visible credit planning and human approval gates around the underlying models.

Which Craft capabilities are available today?

Craft’s Concept, Immersive and Refine studios contain 30+ production tools available today. Agentic 1.0 and Arc 1.0 are in early access, while native AEC plugins and Forge on-demand tool creation are labelled as coming soon or roadmap capabilities.

Does Craft use customer project files to train shared AI models?

Craft does not use customer project files to train shared models. Enterprise evaluations can also include a security review, single sign-on and data-residency options for India and the UAE.

Run one real project through the system

Bring a live project, the files you already have and the date it has to ship. You see the plan and the cost before anything runs.

Book a demo